The Innovator's Method: Bringing the Lean Start-up into Your OrganizationHave you ever come up with an idea for a new product or service but didnt take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your companyperhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you havent known how to take the next step, you need to understand what the authors call the innovators