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La création de logos, un guide pratique pour concevoir des signes, symboles et images de marque efficaces.
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La création de logos, un guide pratique pour concevoir des signes, symboles et images de marque efficaces.
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La création de logos, un guide pratique pour concevoir des signes, symboles et images de marque efficaces.Le logo est lincarnation visuelle dune entreprise ou dune institution ; son impact est donc essentiel. Pour tre efficace, il doit tre simple, reconnaissable, mais aussi vocateur de contenus et de valeurs. Cet ouvrage, conu et crit par un graphiste chevronn, vous accompagnera dans chaque tape de la cration dun logo. Aprs un expos de ce que ce dernier reprsente et des diffrentes formes quil peut revtir, George Bokhua vous propose un large ensemble de
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La création de logos, un guide pratique pour concevoir des signes, symboles et images de marque efficaces.
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